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The main objective of the present study is to analyze the contribution of entertainment to the average stay in hotel establishments in Terras de Trás-os-Montes (Portugal). In view of the purpose of the study, four specific objectives were considered: i) To identify the type of entertainment activities complementary to the hotel offer; ii) To identify the existence of partnerships with tourist entertainment agents; iii) To identify the activities practiced by guests; iv) To analyze the perception of hotel managers regarding the influence of entertainment on the average stay.

The Influence of Entertainment on The Average Stay: Hotel Establishments in Terras De Trás-Os-Montes