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Shopping activities in the 21st century are taking a social dimension rather than mere commercial activities. This is evident in the importance of consumer attachment to shopping and choice of shopping place, which necessitated the increase in the number of megamalls in many cities globally, including Nigeria. This study examined the shopaholic phenomenon, choice of shopping place, and the development of megamalls in Ibadan, Nigeria.

Shopaholic Phenomenon, Choice of Shopping Place and the Development of Megamalls in Ibadan, Nigeria