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Innovation continuously redefines markets and opens up new sectors of economic and social activity. Nowhere is this more obvious than in hi-tech digital sector where competition is extremely high and Moore’s Law (and the onus to introduce new product innovations every 18 to 20 months) has been the central and continuing precept since the 1950’s. With delivery cycles shortening in a globally Abstract

Where Everybody Knows Your Name: Lessons in Innovation from the High-Tech Sector