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In the current scenario, destinations are called in a high competition is affected by a lot of variables. The large diffusion of the ICTs, social and mobile applications are causing significant changes on both sides of demand and supply of tourist services and products. Focusing on smart tourism as a topic of growing actuality in the agenda of researchers and destinations’ managers, the study aims to provide contributions at the enlargement of this research stream. Starting from the comprehension of the current trends characterizing tourism, the paper derives a methodological framework to support destinations in creating their own identity by promoting the active involvement of tourists into the telling of their stories of journeys. Emotionally and socially embedded into a copious network of relationships, tourists are, nowadays, able to create by them-selves their experiences, share their feedbacks and contribute to create and take inspiration from the big amount of knowledge available online. The Abstract

Toward a Methodology for the Smart Growth of Destinations