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The increasing use of the virtual communities encourages involvement in understanding its characteristics. The perceived quality of the website was a major concern of web marketer’s. Given the differences between the traditional websites and the virtual communities, also the speedy maturation of information engineering, mechanisms of perception of quality has also evolved. This research identifies the specificities of perceived quality of virtual communities. Through an exploratory qualitative study in two stages we were able to extract five dimensions.

Perceived Quality of a Virtual Community and Its Components: An Exploratory Investigation