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Universities are fostering links and facilitating technology transfer with industries. Industries are transforming rapidly to sustain and ensure businesses prosper well. These have created a dynamic approach by stakeholders towards university-industry collaboration (UIC). However, there is a lack of studies which focus on how the process of formation of the partnerships are developed and coordinated effectively. This case study examines the drivers of change in fostering collaboration of a Public University, an anchor institution located in a town with its surrounding food processing companies. Data were collected from 5 Chief Executive Officers of the food processing companies, as they are among the key decision makers who are able to influence the future direction of UIC of food industry. Face-to-face interviews were used to collect the views of the industry foresight into the year 2025. The rate of technology adoption and policies are the two key drivers of change driving future UIC between UTHM, an anchor institution in the Town with its surrounding food processing companies. This paper has made recommendation for future of the University and Food Industry collaborative linkages.

Driving and Fostering Strategic University and Industry Collaboration: Perspective from the Food Manufacturers