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This article demonstrates that the need for personal interaction has no moderating effect on the relationship between e-quality and e-satisfaction, either in the relationship between esatisfaction and commitment. The results reveal that a high or low need for personal interaction does not modify these relationships for Moroccan e-banking users.

ibima business review

The Moderating Role of Need for Personal Interaction in the Relationship between E-Quality, E-Satisfaction and Commitment “Case of Moroccan E-Banking Users”