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The definition of the psychological concept of attitude is still a controversial problem, and the scholars have not yet reached a consensus on this important issue. The attitude is defined in various ways, as a mental and emotional “construct” not directly detectable, or as a “psychological tendency expressed by evaluating a particular entity”. However, as attitude is an achievement of the mind during the exploration of reality, it is naturally to approach first of all the nature of mind and the relation with the cognition processes from the informational perspective. Therefore, in this paper it is investigated the concept of attitude from a completely new point of view, starting from the informational nature of consciousness. It is shown that the informational structure of consciousness can be fully described by the activity of seven distinct cognitive centers and the attitude can be defined actually as an informational reactive output with respect to an object/objective either perceived or mentally proposed. The attitude is thus the result of a decisional info-processing of an input internal or external information, expressible by the specific informational center managed by the brain associated with this activity, defined suggestively as I want. It is shown that attitude is consequently a function of all other six centers, which intervene in the decisional process as decisional criteria or as priority contributing components, and these centers can become dominant or inactive. In agreement with some previous studies and with the neuro-connections of specific regions of the brain, it is shown that emotionscontribute to attitude, but also the personal state, the inherited predispositions, the social interactions, the life experience and the trust in the objective, if this is a proposed project. Associated with the attitude, behavior is different, depending on all cognitive centers.

Attitude as an Expressible Info-Operational Reaction to a Perceived/Purposed Object/Objective