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DETERMINANTS OF CHAMPIONSHIP ATTRACTIVENESS OF POPULAR EVENTS IN BURKINA FASO: THE CRITICAL ROLE OF BIOTOPE, BIOCENOSIS, AND MEDIA ON THE NATIONAL FOOTBALL CHAMPIONSHIP Mamadou Kiékiéta, Dr. Théophile Bindeouè Nassè Amity University, Uttar Pradesh (India). 2 University for Development Studies, Wa Campus (Ghana). Saint Thomas d’Aquin University (Burkina Faso). University of Ouagadougou (Burkina Faso).  *Corresponding Author: Mamadou Kiekieta Corresponding Author Email: mamadoukiekieta@yahoo.fr

international journal of management and entrepreneurship research

DETERMINANTS OF CHAMPIONSHIP ATTRACTIVENESS OF POPULAR EVENTS IN BURKINA FASO: THE CRITICAL ROLE OF BIOTOPE, BIOCENOSIS, AND MEDIA ON THE NATIONAL FOOTBALL CHAMPIONSHIP