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The presence of PT. Eternal Light Television (TATV) as local television in Surakarta and surrounding  there initially, viewed pessimistically by the surrounding community. This is very reasonable considering that no television has been established in Surakarta. On April 29, 2004, TATV began broadcasting on air, and was called "Jelang Tayang Perdana". At the start of  launching on air or the trial broadcast by TATV it still seemed to be less professional. There are no programs that can be presented such as national television, only limited to advertisements in the form of slides. The screenings are still very simple and not very interesting. In addition to image quality, it may be due to the lack of human resource management. At first, TATV only broadcast for 3 hours and the ShowTime is still limited to daylight hours. After conducting a  grand launch  on September 1, 2004, TATV began broadcasting for 8 hours per day. After surviving several months with broadcasts for 8 hours per day in subsequent developments, TATV then began pursuing the target to be 14 hours per day. And the current situation of TATV has had broadcast hours of 18 hours per day which continue to the present day. TATV has a strong commitment to fight for the creation of an advanced Indonesian society in all aspects of life, based on positive life values. This commitment is communicated by TATV management, to viewers via TV PROMO, Content (Program on air), or through continuous (intense) event affair. The aim is to create a single perception that is strong in the minds of viewers.

COMMUNICATION PLANNING AND POLICY: COMMUNICATION PLANNING PT. ABADI LIGHT TELEVISION (TATV) BRANDING