English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Green consumerism is a growing trend that may contribute to a more sustainable society. However, lack of motivation to pursue a green lifestyle might subject consumers to well-documented moral licensing effects. Moreover, individuals with conservative ideological leanings are also less predisposed to take environmentally friendly actions, suggesting that sustainability communication strategies may need to differ by user ideology. The present study tested gamification techniques as a way to boost green motivations for consumers with varying political ideologies. Through an online experiment (N = 531), we reported null findings with respect to the effects of gamification techniques and political ideology on consumers’ behavioral intentions. Implications and directions for future work on sustainability communication are discussed.

Gamifying Green Consumerism Websites: Can Gamification Mitigate Moral Licensing and Ideological Resistance to Green Behaviors?