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The growth of new technology, motivates some product marketing to be doneonline. One of the factors that support online development is online buying andselling sites or Electronic Commerce. One of the supporting factors forElectronic Commerce is using a website. Website or also commonly called the webis a form of media that can be interpreted as a collection of pages thatdisplay various kinds of text information, data, still or moving images,animation data, sound, video, both static and dynamic. Electronic Commercecompanies interact with consumers through the web, one of which is theBukalapak website, which is an online site provider for buying and sellingproducts to be marketed. To determine the quality of a website, it is necessaryto measure. By measuring the quality of a website, it can be seen the user'sperception of the website. In this study using the Webqual 4.0 method whichconsists of 3 dimensions, namely usability, information quality and interactionquality on user satisfaction. The data used is primary data which is a sourceof data obtained directly from the original source by distributingquestionnaires. The total data obtained are 104 respondents. Respondents inthis study were Bina Darma University students who were expected to provide anobjective assessment of the website to be analyzed.

Analisis Kualitas Layanan Website E-Commerce Bukalapak Terhadap Kepuasan Pengguna Mahasiswa Universitas Bina Darma Menggunakan Metode Webqual 4.0