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The digital revolution has promoted a significant change in the way we live, relate and do business, a phenomenon that is clearly perceived in all segments and geographies. Organizations that have emerged before the Internet, especially those of medium and large size, show hesitation and difficulty in dealing with digital disruption, whose intensity and scope are constantly changing in each sector of the economy. A review of the S&P 500's public data considered one of the main barometers of the global market between 2000 and 2017 reveals its impact and inclemency: less than 50% of companies were able to remain among those listed. A more in-depth reflection on what the most relevant factors in conducting an effective Digital Transformation is, therefore, for these

TRANSFORMAÇÃO DIGITAL: SELEÇÃO DOS FATORES MAIS RELEVANTES ATRAVÉS DO APOIO MULTICRITÉRIO À DECISÃO