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Transportation of people is important in the logistics cost of most institutions, accounting for a significant portion of the monthly budget of households and organizations. The objective of this project is to provide support to the decision-making of the managers of public educational institutions concerning the selection of the most appropriate solution for the collective transportation of students, with regard to maintaining their own minibus fleet or to outsourcing this service. To assist in this decision-making, we used the Analytic Hierarchy Process (AHP) method, applied to a case study. The weighting of the criteria was captured through a questionnaire, applied to a specialist. The criterion Cost (C2), with a score of 5 on the Likert scale, was considered the most important one. The criteria Availability (C3) and Management Aspects (C1) were considered less relevant, with scores of 4 and 3, respectively. As a main result, we point out the performance of the Fleet Outsourcing (FO) alternative with 75.88% versus 24.12% of the Own Fleet Maintenance (OFM) alternative, with respect to Global Priority (GP). It was concluded that the method used had advantages such as simplicity, ease of application and an objective response. These features highlight AHP's efficiency in selecting the best alternative in the issues involving the decision to internalize or outsource as well as to produce or buy. The criteria used in the model were essential to support the decision making process, especially the analysis of the scores obtained through the questionnaire, which allowed the establishment of fair judgments.

SELEÇÃO DE MEIO DE TRANSPORTE COLETIVO DE ESTUDANTES APLICADO A UMA INSTITUIÇÃO DE ENSINO