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The objective is to analyze how type in motion contributes to the representation and transmission of the illocutionary force of a statement in the field of communication and digital animation. This is a context characterized by being a hybrid of image and sound, of a esthetic and technological diversity and mixtures of representation techniques and animation of different types of motion graphics. The expressive form of the signs of writing is crossed by the variables time, movement and sound and from here their ability to transmit the illocutionary force is enhanced.

Type in motion: The representation of the illocutionary force through the expression of the kinetic typographic form