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This paper explores the user - experience transformations that occur after the deployment of ICT in the redevelopment projects of three archeological - monumental spaces, in Rome, Italy. The study consists in a detailed analysis of their contextual and typological configuration aiming to explain the following: how different is the user experience in these three different Smart tourism projects, how this experience is spatially transformed and how does preserving the cultural heritage through the use of ICT transforms the user experience? The analysis showed that ICT supports new ways of thinking about user experience, while it alters the shaping of this experience per se at macro and micro scales and in terms of the emotional state and user learning path.

ICT for user-experience transformations in Sustainable - Smart Tourism Projects VR, AR and MR in Rome’s historical center