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Will companies offering higher logistical service level obtain greater revenue and higher costs, like the theory says? This research aimed to test the relation among service level, selling price and some performance indicators of enterprises managed by participants of a Logistics Business Game. To test the research question, seven correlation analyses were conducted. The results (service level impacting costs and revenue and selling price impacting revenue and total result) were compared to theoretical conclusions found in the literature.

LABORATÓRIO DE LOGÍSTICA: TESTANDO A RELAÇÃO NÍVEL DE SERVIÇO VERSUS PREÇO DE VENDA