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The research aims to portray the issues found in the e-commerce app from Zara regarding usability and ergonomics, through the appliance of usability heuristics, information architecture and usability tests. Zara was chosen to the research because of its international relevance in fashion market, the second best selling sector online in Brazil (CONECTAí Express, 2016). The following methods were used: usability analysis, card sorting in order to obtain a new information architecture, task analysis and usability tests. As a result, interface changes were suggested considering the ergonomic subjects identified through the research. These changes were performed by a redesign of the interface based on the collected data. Usability, E-Commerce App, Ergonomics, User Experience, Information Architecture.

Metodologias Ergonômicas Aplicadas à Plataforma Mobile de E-commerce da Zara