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It can be argued that in the coming decades, changes in vehicle propulsion systems in order to make them more efficient will be directly associated with the adoption of electric motors that will be powered by the electrical network. The transition to a new technological paradigm in the transportation sector will be conditioned by the large-scale installation of electric vehicle charging stations. At first glance, the development of an infrastructure for recharging electric vehicles and the increase in electricity demand seem to present attractive business opportunities for companies in the electricity sector. However, proving this hypothesis requires a closer examination of the possibilities of obtaining financial gain from this business. This paper’s objective is precisely to examine the attractiveness of electric mobility for companies in the Brazilian electricity sector. The unique characteristics of the Brazilian light vehicle fleet, with the high share of flex fuel vehicles in the total fleet and the lack of tax incentives to facilitate the purchase of electric vehicles prevent the expansion of electric models from occurring at an accelerated rate. Thus, the consumption projections for electric vehicles show that selling energy for electric mobility will not be a relevant business in the medium term.On the other hand, it was pointed out that market models define the business models to be implemented. In this context, Brazil tends to adopt a model presenting a more regulated character, corroborating the latest measures taken by the government. However, as most of the investment is associated with the residential recharging equipment, it can be concluded that, regardless of whether or not the business model is important for the company, in the liberalized model, there is still an inherent risk to investment for the entrepreneur.

An Analysis of the Financial Attractiveness of Electric Mobility for a Holding of the Brazilian Electric Sector