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This article aims to do a survey of the benefits of using natural dyes and what the implications could bring to the environment, as well as an assessment of possibilities for more careful use of chemical dyes. And while knowing the key moves made by contemporary society towards sustainable use and preservation of the environment. The role of fashion designer is to show to the company how to use natural dyes without degrading the environment and change production processes to fashion a more sustainable process. This article intends to address the importance of natural dyes as a differentiation element of fashion making a counterpoint to the possibility of constituting itself as a means of using elements of nature without destroying it and encourage sustainability. Concerns about the environment are on the agenda of the political agendas of all countries and has also appeared as an important agenda for the general population.

O DESIGN DE MODA COMO FERRAMENTA NA UTILIZAÇÃO DE PIGMENTOS NATURAIS NA INDÚSTRIA TÊXTIL