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This paper analyzes the application of branding and design concepts for the development of a Local Productive Arrangement as support for the rescue of wicker handcrafts tradition in Ana Rech region, Caxias do Sul, Rio Grande do Sul. The survey of interviews with the actors involved in the current process of implementation of this activity, which are the craftsmen who weave wicker and businesses that relate to the practice, in order to identify and map the current local situation. The results obtained and the association with concepts of territorial identity and culture present in the studied theoretical framework, elaborated a proposal to brand the community.

BRANDING E DESIGN TERRITORIAL: FERRAMENTAS PARA O RESGATE DO ARTESANATO EM VIME TRANÇADO DA REGIÃO DE ANA RECH, CAXIAS DO SUL, RIO GRANDE DO SUL