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With so many similar products offered on the market, consumers are increasingly looking objects with meanings. The suvenir is an object of memory with a great potential in market exploitation, once it can associate the lived experiences of the place visited by tourists to something tangible , allowing moments of the past are to be transformed again in the present. The exploration of the theme souvenir as a project proposal in the field of Surface Design is the starting point of this article, which aims to provide the tourist that visites Gramado, an object of memory distinctive and attractive. Through a theoretical survey and field research in Gramado, the project was developed , having as object the chocolate surface and the use of creativity techniques applied in surface design . At the end of the project, the new look brought to Gramado’s chocolates of the main sights of the city allowed to expand the innovative concept of suvenir.

INOVAÇÃO DOS SUVENIRES DE GRAMADO: A PARTIR DE UM PROJETO DE DESIGN DE SUPERFÍCIE