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Within the approach mix known as Experiential Graphic Design, Wayfinding Design is the discipline that assures the user his sense of location and orientation within a given environment. Since many projects are adapted according to the target public, a key task when reflecting about design is to identify who are these users, since they must be known prior to being serviced. However, practical experience shows that ethnographic research does not always takes place. The subjective observation of the designer himself is entrusted with the interpretation of users, allowing results that neglect empathy aspects. Wayfinding design needs practical tools directed at understanding mental models in order to comprehend how problems are laid out and, starting from a more accessible format, achieve project guidelines through empathy. This paper propose to present a case study which we applied Personas tool in a real wayfinding project. This study used social networks like Facebook and Pinterest to link

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