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To combine characteristics presents in the local culture with technological advances entered in the jewelry context, this article aims to present the development process of the jewelry collection "Meu Pampa é joia", which focuses on the valuation aspects of the gaucho culture, using industrial techniques and the serpentinite as local gemstone. As a result, are presented the collection development process and the specifications of the production process for each jewel. Necklaces, bracelets and earrings were developed, totaling six jewels. Finally, it is concluded that it is possible to develop cultural products that enhance aspects of local identity, using industrial techniques, and that this may be an alternative to generate regional development.

blucher design proceedings

DESIGN, TECNOLOGIA E VALORIZAÇÃO LOCAL: DESENVOLVIMENTO DA COLEÇÃO “MEU PAMPA É JOIA” UTILIZANDO TÉCNICAS DE BENEFICIAMENTO COM MATERIAL GEMOLÓGICO LOCAL.