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The Design Export is a design initiative of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) and the Brazil Design Centre responsible for its realization. It supports Brazilian companies in the development of products and services with added value through the integration of design and innovation in their organizational culture, towards a more competitive industry aimed at the international market. This article provides a better understanding to the program management, stages and proceedings to provide support for the development of future design public policies and programs focused on design and productive sector integration. Palavras-chave: design policies, design management, innovation.

PROGRAMA DESIGN EXPORT: INICIATIVA ESTRATÉGICA DE PROMOÇÃO DO DESIGN BRASILEIRO COM FOCO NA EXPORTAÇÃO