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In order to stimulate Social Design in Bahia, by ethnographic research, design and improvement of cultural identity, this work presents the craftwork culture of Palm Crafts community, located in the Coconut Road, Camaçari-BA, since the collection of the material until the marketing of products. It exposes the history of the group to the entire local community knowledge and society, providing viewing of the tangible and intangible value of the craftwork to the location and seeks to reinforce the importance of continuity, promoting the encouragement of self-esteem and appreciation of artisans. As a result, we created a tool, as one way to discuss with civil society and with the government, to encourage the continuity of craft culture straw palm culture, by producing a documentary, which was shown to the community and delivered on digital media to leaders and representatives of each family involved in the process. To the design practice was used collaborative methodology in which the team members of the project and members of the palm of the community were directly involved in each stage of the process. In this work, the designer has become one of the agents in the community transformation process, open to new concepts and attitudes, bringing a collaborative methodology and contributing in practice with the concepts of design for social innovation, covering the artistic sensibility and cultural that may be reproduced in other emerging communities. Keyword: Video documentary, Design for Social Innovation, Cultural identity, Dende craftwork.

DESIGN SOCIAL E PARTICIPATIVO: UM RELATO DE EXPERIÊNCIA PARA VALORIZAÇÃO DO ARTESANATO DO DENDÊ