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The design is presented in this article as process itself to work in organizations of different segments seeking innovation. By designing own tools and work practice in codesign with different actors involved in the project, the designer seeks to integrate skills, stimulate creative actions and thus innovate. Among the design tools to facilitate innovation by facilitating communication and stimulating creativity of the members of a project team is the moodboard. In this context, this paper investigates on a case study, as the moodboard can stimulate innovation in the codesign process carried in a startup. The research results has a proposal how it can be done a moodboard construction activity; checking the moodboard as a proper tool to encourage the participation of non-designer in the design, communication, distributed knowledge and sociability among project members; and finally own to stimulate creativity, thus increasing the possibilities of innovation in a project.

O MOODBOARD COMO ESTÍMULO À INOVAÇÃO NO PROCESSO DE CODESIGN: ESTUDO DE CASO EM UMA STARTUP