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This article is a brief study on the relationship Western civilization holds towards imagery. The elucidation of the invisible codes of imagery which is visible to our eyes dissipates some tenacious myths, which are made legitimate by the hegemonic perspective of absolute truths of a specific historical moment, as it is verified in the design field. In contemporaneity, we tend to accept images as supports capable of transmitting information of any nature because we believe them to carry a potency that extrapolates the logic of material things which provide meaning to and make us understand our world. That is why, to some, their communicating capacity suggests functioning in such a dynamic way it could be compared to, mistaken by or even able to overcome the eloquence of words. Therefore, we wish mostly to comprehend the communicational meaning produced and the authority given to imagery in the West.

A IMAGEM GRÁFICA NO OCIDENTE E A PRODUÇÃO DE SENTIDO NA HISTÓRIA DA CULTURA VISUAL DA ANTROPOLOGIA CRISTÃ