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Designing for emergency preparedness with the advantage of social media has become a priority for mobile app developers, medical practitioners, and agencies from public sector. To uncover the possibility of location-based social media use in life-saving emergent situations, this study takes a qualitative content analysis approach to identify the underlying purposes, emotions, and behaviours of the users who check-in the hospital emergency room on social media. A leading medical centre in Taiwan was selected as the data collection site. A total of 1,063 location-based check-in posts from January to May 2015 were collected and analysed.

Why do people check in to emergency room on Facebook?: A content analysis of users’ check-in posts at National Taiwan University Hospital