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This paper reflects on the role that Design plays in the success of local economies by promoting cultural and/or emotional values in their exports. Donald Norman and Bruno Latour’s theories will be discussed. Latin American economies are experiencing a tighter integration with Asia, based primarily on exports of finite natural resources; generating opportunities, but not without risks. The main case study is the Chilean Economy: flourishing but based on the export of raw materials, especially copper. China is its main buyer, making the countries vulnerable and dependent. Nevertheless, this market opportunity offers the chance to acquire capital to invest in other sectors and diversify industries; for instance, Creative Industries like Design can strengthen a country’s image, creating exports, which incorporate local narratives, generating protection for the land and rural populations. In sum, Design, can add emotional value to raw materials and expand the international market for regional design.

A creative economy: Design with cultural value as an income opportunity for developing countries