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Creative methods have become integral parts in product development, advertising, the design of communication and services, as well as in internal and external communications within organizations. The desired innovation as the objective of such planning and processes lies always in the future. But since we cannot make any safe statements regarding future situations, all that remains for us to do is to regard past situations as former futures in order to be able to assess historical occurrences with a view to upcoming demands. This approach, namely to associate historicity and creativity in a methodological context, means to incorporate historical patterns in methods of creative practice (workshops, facilitation, design thinking, etc.). Strategies of visual communication from fashion, culture and media history can provide insights and inspire methods in equivalent contemporary issues.

History and creativity: Art, design and media history increase the potential of creative methods in design and management