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The craft bamboo industry in Taiwan has been in steady decline since 1985. In recent years, the government has attempted to stimulate this industry by promoting this craft as a distinct form of national culture and identity; however there is a disconnect between the desires of national policy objectives and the effort required to raise the state of play in Taiwan’s bamboo crafts and product sectors to compete on a global scale and attain a desirable level of demand. The research aims to demonstrate that an industrial design-led approach is required within the craft bamboo industry to revitalise the sector.

Towards a new paradigm: Applying industrial design processes to the craft bamboo industry