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strand 1 history of technology: traditions, transitions and trajectories keywords Bruno Azevedo brunomiguelam@gmail.com University Polytechnic of Valencia Rute Bastardo rutebastardo@gmail.com University of Tras-os-Montes and Alto Douro Ruben Tortosa rtortosa@dib.upv.es University Polytechnic of Valencia Jose Bartolo bartolo.jose@gmail.com School of Art and Design Information Visualization: An analysis On The Data Glut And The Emergency To Rethink And Design New Communicative Paradigms data glut, organization, information visualization design This article aims to relate the current condition of contemporary society, the noninformation society that is characterized by a ubiquitously multidirectional information flow, and an urgent need to induce reflection, intervention and repositioning by the Design discipline about this problematic. Given the increased difficulty in effectively communicating information in various sectors and services of our society, an efficient communication of data is a contradictory fact that the global networked society faces. In this sense, this article demonstrates that, designers are faced with the urgent task to rethink the existing processes of communication and information systems, but also develop new tools in order to search, filter, framework and efficiently visualize complex amounts of data. The task of understanding, conceptualizing and designing our complex information systems in a comprehensible and accessible manner, currently represents an important goal and a vast field of action. This paper shows the need to deepen the study about the emergent subject that is the field of Information Visualization. The work here presented is a starting point discussion on the subject, which aims to find a solution to the problem of the non-information contemporary society, focusing specifically on the importance of Information Visualization, in order to provide further reflections on the topic.