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This paper presents the morphological matrix as a creative technique to aid the process of generating ideas in design. Although there are many studies about creative techniques, few studies discuss how to use them, in what stages of design process and for what kind of problems are more suitable. The objective of this paper is to discuss these issues related to the use of this technique. For this, the paper reviews the literature on the morphological method, from its origin through its application in design. It also examines the use of morphological matrix from design exercises and verifies their application possibilities in product design and visual design. Finally, the article brings to discussion and contribution the possibilities of using the procedures described for the construction of the morphological matrix, criteria for selection of proposals as well as their advantages and limitations for generating design alternatives.

POSSIBILIDADES DE USO DA MATRIZ MORFOLÓGICA NO PROCESSO DE GERAÇÃO DE ALTERNATIVAS EM DESIGN