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This article aims to present a process model that fosters studies of the use of new materials in product design. This was developed by the Brazilian research group that synthesizes and characterizes polymeric materials as a strategy for creating products with high added value through ecodesign. The proposed model was constructed empirically from the analysis of the case study of application of the composite of polymeric matrix incorporating with vegetable fiber in product design. The obtained results were: (i) the delineation of the path taken in the case study, process, steps, activities and tools, (ii) the graphical representation of the process by means of a radial cycle , whose proposed material is presented as a central idea and on an outer ring are added subsequent circles constantly pointing to a relationship with the circle or central idea and (iii) the name of the model as Material-Product-User (MPU), considering the ongoing relationship between the parties . Finally, consider that the process model obtained is in embryonic stage and that further studies should be conducted to improve and validate the model. For example, best strategies of formal and emotional issues about the material and the products derived should be explored.

USO DE NOVOS MATERIAIS NO DESIGN DE PRODUTOS: Estudo de caso compósito com fibras de pupunheiras