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This paper addresses the issue of intersemiotic translation proposed by Julio Plaza as a process of creation in Design. The main aim is to present a reflection on a creative path or a design process based on the theoretical scope of Semiotics and its pragmatic contribution. We have adopted the poster-poem conceived by Andre Vallias for music

TRADUÇÃO INTERSEMIÓTICA COMO UM PROCESSO CRIATIVO EM DESIGN: UMA ANÁLISE DO CARTAZ-POEMA BATMAKUMBA