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design, holografia, comunicacao, interacao humano-computador (IHC), logica difusa “fuzzy” O holograma proporciona uma realidade metaforica e metafisica compativel com o interesse da sociedade contemporânea por sistemas visuais e comunicacionais de impacto. Associado ao Design tem possibilitado um repertorio de inovacao diversificado que parte de hologramas poeticos e criativos ate evolucoes tecnologicas e interativas, culminando no inovador Microsoft Hololens. Para alem da realidade virtual, a holografia se transformou em uma nova area de pesquisa e desenvolvimento essencial ao uso de imagens 3D. Sendo uma representacao otica que remete a elementos de ficcao cientifica, esta complexa meta-estrutura propoe metaforas imageticas e processos oticos inovadores que desafiam a logica. A fusao entre Design e holografia tem permitido diferentes aplicacoes no campo fisico, interagindo com o mundo real e possibilitando resultados que transpoe a realidade virtual, contribuindo em diferentes areas, das artes a medicina diagnostica. Tais aplicacoes permitem uma perfeita interacao entre o corpo fisico e o holograma proporcionando um conceito comunicacional de experiencia “ao vivo”. Este artigo propoe apresentar um panorama do uso da holografia no Design, desde sua compreensao inicial ate o presente, demonstrando que o mesmo atende as expectativas pela inovacao tecnologica em compasso com a evolucao cientifica. design, holography, communication, human computer interaction (HCI), fuzzy logic The hologram provides a metaphorical and metaphysical reality compatible with the interests of contemporary society by visual and communication impact systems. In association with Design has enabled a repertoire of diverse innovation from poetic and creative to interactive holograms and technological developments, culminating in the innovative Microsoft Hololens. In addition to virtual reality, holography has become a new area of research and essential development to the use of 3D images. Being an optical representation that refers to elements of science fiction, this complex meta-structure proposes imagery metaphors and innovative optical processes that defy logic. The merger between Design and holography has allowed different applications in the physical field, interacting with the real world and enabling results implementing virtual reality, contributing in different areas, from arts to medical diagnostics. Such applications allow seamless interaction between the physical body and the hologram providing a "live" communication concept experience. This article aims to present an overview of the use of holography in Design from its initial understanding until the present, demonstrating that it meets the expectations for technological innovation in step with scientific developments.

Holografia: Inovação e Metáfora de Interatividade na Comunicação e na Representação Ótica