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The following paper seeks to elaborate a theoretical reflection regarding the relation between Platform Business Models and the metadesign, in order to enhance the development of more ethical, effective and innovative platforms. At first, the role of design as an innovation paradigma in contemporary organizations is discussed, focusing on the implementations and diffusion of a culture Project which deeply influences the functioning of such organizations. This culture is essential to companies which see themselves immersed in value creation systems, where different economical factors – suppliers, partners, allies and consumers – work together to co-produce this value. Therefore, it is paramount for organizations to play a strategic role of reconfiguration of activities and relationships in this constellation of actors. The platform business models presents themselves in this contexto as an effective way of articulating such agents and their interests. In the platform structure, organizations begin to Interact in a complex network of relationships where producers, consumers and the platform itself come to play different roles, connecting and conducting interactions with one another. However, from the moment the platform is understood as a structure, it is necessary to challenge the principles that support its constitution. The metadesign contributes to the debate by questioning the fundamentals and the methodological bases which guide the precepts of this business model. What are the values which should be generated by the platform? How can users create and consume this value using the subsidies offered by the organization? Through these readings, it is possible to identify three main themes that link the platforms to the metadesign: shifting levels, designing to embrace the collaboration and opening for emergency. Focusing on these three principles in project processes potentiates the development of effective platforms for the production of value guided by ethics and innovation.

O Metaprojeto no Desenvolvimento de Modelos de Negócio de Plataforma