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The design does not restrict only the elaboration and provision of a service, since it has expanded its field of expertise more strategically. For this new look, focus is transferred from the objects to the global study of systems considering all the processes involved. Gamification emerges as a tool to assist in understanding this study, making it more dynamic, entertaining and engaging. Design management seeks to promote better management of people, projects, processes and procedures related to the services, environments and experiences, in addition to targeting a holistic approach. Inserted in this context, it is the service design that helps innovate, create new, or refine services, making them more useful, usable and desirable to customers, efficient and effective for organizations. In the municipality of Chapadão do lager, local establishments need to obey the hygiene and safety norms, to separate and dispose of waste properly and implant systems of visual identity. In the face of the exposed, the questioning arises: how the systemic approach, the gamification and the prototyping of services can be related to the ventures of the micro entrepreneurs? In this way, the research aims to identify the relationship between systemic approach associated with the gamification and prototyping of microentrepreneurial services. However, it is important to clarify that this article seeks to discuss these relationships with secondary data support, consisting of bibliographical references and documents, for the purpose of raising reflections on the subject and providing theoretical basis for scientific academic research. Therefore, research is classified as qualitative, exploratory and descriptive. The results indicate that design management – with a systemic approach based on production, services and user – of micro entrepreneurial enterprises can be enhanced, because it is a broad development area and has great flexibility of business opportunities such as sanitation, training, customer service, among others. Furthermore, this article contributes a theoretical discussion on the systemic approach to the gamification and the prototyping of services, which will serve as a basis for the development of a scientific academic research, and to contribute a reflection to new research in this area.

Abordagem Sistêmica associada à gamificação como uma ferramenta de prototipagem de serviços