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I would like to begin this chapter with a provocation: to compare medicines and industrialized food/beverage products. Medicines and industrialized food/ beverage products seem to share the goal of promoting the health and well-being of the population. They are both presented in packages that comply with regulations and provide information on their composition (medicine information leaflets/list of ingredients and nutritional facts). The pharmaceutical and the food/ beverage industries heavily invest in marketing and advertising their products (e.g., television adds, sales/free samples) which are sold through points of sale (e.g., pharmacies / supermarkets) and virtual/online shops. And finally, in Brazil the pharmaceutical and the food/beverage industries are regulated by the same agency of the Ministry of Health: the Anvisa (National Agency of Sanitary Surveillance). From the point of view of information design, medicines and industrialized food/beverage products also ‘share’ problems in communicating information to their users/consumers. Poor legibility and readability of informative texts, the use of technical jargons and small typographic font size are problems common to medicines inserts, nutrition facts and lists of ingredients of food/beverage products. Thus, information design solutions are needed to overcome the deficiencies in the representation of information about medicines and food/beverage products addressed to their users/consumers. The solutions should be part of the legislations for medicines and food/beverage products to ensure the quality of information for the population. True and useful information empowers users/consumers

Challenging Titans: proposing the triangle as a front of packaging warning nutrition labeling for Brazil