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This article will focus on the cognitive aspect of Ergonomics, especially in the Human-Computer Interaction (HCI), exploring the impact that digital interfaces have on creating unique experiences for the users. It will be analyzed the Heineken Experience, in Amsterdam, a place designed to showcase the company’s history and promote exceptional interactions. Through interviews with visitors and collected data about the place we intend to show how planning and brand management combined with the use of digital interfaces, user-centered design and HCI influence the visitor’s appreciation of the environment and in the growth of the user’s affection with the brand.

ANALISE DE INTERFACES VISUAIS APLICADA A AMBIENTES INTERATIVOS: HEINEKEN EXPERIENCE COMO ESTUDO DE CASO