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O objetivo deste artigo e indicar, por meio da abordagem arqueologica (de perspectiva foucaultiana), de que maneira discursos a respeito do que e genero-neutro se relacionam, por meio de duas marcas de cosmeticos — Simple Organic e Fluide Beauty —, com a producao de expressoes de genero, em especial aquelas a respeito do discurso do design genero-neutro. Alem da filosofia de Foucault, tambem se adota como base teorica a Teoria Queer para discutir genero. Conclui-se com uma reflexao a respeito da proximidade entre neutralidade e design da informacao/grafico, reforcando o papel do design enquanto reprodutor ou questionador de discursos e propondo o levantamento de uma proposta de design anti-normatizante.  This article is located in the field of discursive studies in design and aims to indicate, through the archaeological approach (from Foucault's perspective), how discourses about what is gender-neutral are related, through two cosmetic brands - Simple Organic and Fluide Beauty -, to the production of gender expressions, especially those regarding the discourse of gender-neutral design. In addition to Foucault's philosophy, Queer Theory is also adopted as a theoretical basis to discuss gender. The results of the analysis reveal two sides of the gender neutral design: normativity and questioning. It concludes with a reflection on the proximity between neutrality and information / graphic design, reinforcing the role of design as a discourse reproducer or questioner and proposing the lifting of an anti-normative design proposal.

infodesign

Gênero neutro e design gráfico: uma análise discursiva das marcas de cosméticos Simple Organic e Fluide | Gender neutral design: a discursive analysis of the design of the cosmetic brands Simple Organic and Fluide