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O consumo de alimentos ultraprocessados e um problema para a promocao da saude dos brasileiros, principalmente para o publico infantil. Buscando entender o tema, pesquisas vem tratando dos apelos visuais na embalagem. Contudo, sua caracterizacao grafica e pouco investigada. Em vista disso, este artigo apresenta as tendencias de apelos na face frontal de cereais para criancas sob a perspectiva do design da informacao a partir da analise de 60 amostras. De 346 apelos encontrados, a maioria (n=138) e utilizada no modo pictorico, destacando-se a imagem do produto (em todas as embalagens) e o personagem (n=38). Com esses resultados, tambem foi realizado um estudo piloto com cinco criancas e suas percepcoes acerca de uma face frontal de cereal ficticia. Concluiu-se, com as duas pesquisas, que a imagem do produto, alem de ser o apelo mais recorrente, e tambem um fator que influencia o pensamento do publico infantil sobre determinado alimento.  The consumption of ultra-processed foods is a problem for promoting the health of Brazilians, especially for children. To understand this theme, research has dealt with visual appeals on packaging. However, its graphic characterization is little explored. In view of this, this article presents the trends of appeals on the front face of cereals for children from the perspective of information design with the analysis of 60 samples. Of 346 appeals found, the majority (n=138) is used in pictorial mode, especially product image (in all packaging) and character (n=38). With these results, a pilot study was also carried out with five children and their perceptions about a fictitious cereal frontal face. It was concluded, with the two surveys, that the product image, in addition to being the most recurrent appeal, is also a factor that influences the thinking of children about a particular food.

infodesign

Apelos visuais nas embalagens de cereais matinais para o público infantil: análise e piloto de entrevistas | Visual appeals on breakfast cereal packages for children: analysis and interview pilot