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Este artigo aborda a informacao cromatica contida na Infografia Jornalistica. Apresenta uma proposta de categorizacao que organiza as acoes e efeitos da cor em tres conjuntos: as funcoes Perceptivas (atrair, harmonizar, organizar, proporcionar visibilidade e legibilidade); as Indicativas (rotular, mensurar, hierarquizar e manter a consistencia) e as funcoes Representativas (identificar e simbolizar). O modelo foi aplicado na analise de quatro infograficos jornalisticos, publicados em revistas brasileiras de grande circulacao. Nos artefatos examinados, foi possivel identificar as tres categorias gerais descritas e suas subdivisoes. As analises confirmaram a relevância da cor para a clareza, enfase e organizacao da informacao visual. Entre os problemas identificados, destacaram-se a falta de consistencia na codificacao e o emprego inadequado de contrastes figura/fundo e texto/fundo em certos casos. Conclui-se que a ferramenta de analise proposta foi adequada aos objetivos da pesquisa. A classificacao das funcoes e sua descricao individualizada mostraram-se uteis, ao permitir um exame detalhado das cores e do papel que desempenham na Infografia.  This article discusses the chromatic information contained in the Infographic Journalism. It presents a categorization proposal that organizes the actions and effects of color into three sets: the Perceptive functions (attract, harmonize, organize, provide visibility and readability); the Indicative (label, measure, rank and maintain consistency) and Representative functions (identify and symbolize). The model was applied in the analysis of four journalistic infographics, published in brazilians magazines of great circulation. In the artifacts examined, it was possible to identify the three general categories described and their subdivisions. The analyses confirmed the relevance of color to the clarity, emphasis, and organization of visual information. Among the problems identified were a lack of consistency in coding and inadequate use of figure/ background and text/background contrasts in certain cases. Concludes that proposed analysis tool was adequate to the research objectives. The classification of the functions and their individualized description proved useful, allowing a detailed examination of the colors and the role they play in the infographics.

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Funções da cor na infografia: uma proposta de categorização aplicada à análise de infográficos jornalísticos | Functions of color in infographic: a categorization proposal applied to the analysis journalistic infographics