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A partir da revisao bibliografica, delineamos quatro categorias de definicoes de design da informacao que evidenciam principios fundamentais para o campo. Encontramos que o design da informacao define-se como uma atividade de mediacao por excelencia, buscando, de maneira ideal, tornar-se transparente para a apreensao de um dado por um usuario. Associando teoria a historia do design, argumentamos que essa perspectiva epistemologica deriva de uma visao moderna de mundo que se reflete em opcoes esteticas que nao se reconhecem como tal – um paradigma contradito pela corrente do pos-modernismo critico da escola de Cranbrook. Por fim, argumentamos atraves de conceitos de Vilem Flusser que a forma no design nao consiste apenas de escolhas estilisticas, mas de reflexos de modelos que estruturam a realidade, possibilitando alternativas epistemologicas para a pratica. After reviewing the literature, we proposed four categories to organize definitions of information design, each of which highlights fundamental principles for the practice. We found that information design defines itself as an activity of mediation per excellence, looking forward to ultimately become a transparent treatment of the data towards the user. By relating design theory to its history, we argue that this epistemological view comes from a modern worldview and unfolds as aesthetic choices that are not recognized as such – a paradigm that critical post-modernism form Cranbrook school argued against. At last, using concepts from Vilem Flusser we argue that form in design is not just about stylistic choices, but reflects models that structure reality, finally providing epistemological alternatives for the practice.

infodesign

Alternativas epistemológicas para o design da informação: a forma enquanto conteúdo | Epistemological alternatives for information design: form as content