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Startup software company can be envisage as a company committed to deliver innovative solution to market with four primary objectives, namely, product, service, process and platform. Software startups are quite distinct from traditional mature software companies. These companies develop state-of-the-art, software-intensive products within limited time frames and with few resources. They also introduce new challenges relevant to software engineering research which in turn lead to ample set of empirical investigation on the topic. This research is targeted to offer a systematic literature survey on the scientific investigations carried out on Startup software companies, specifically concentrating on their success and failure parameters and strategies to encounter symptoms of failure.

Demography of Startup Software Companies: An Empirical Investigation on the Success and Failure