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Search Engine Optimization (SEO) is an Internet marketing strategy and a process, widely used now-a-days for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. In the present study, different techniques were used for achieving better optimization for Web 2.0 based websites. Different techniques related to SEO like keyword discovery, crawling, on-page and off-page optimization and different Google tools are discussed in this paper. The present study also study also describes the impact of SEO on Internet marketing. The results of the investigation help webmasters to gain a deep insight about SEO and also to guide them in making better decisions regarding their online advertising and marketing campaign.

Page Rank based Design and Implementation of Search Engine Optimization