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The definition of service design is to integrate various elements related to human into service using user experience, story and meaning and make it a valuable system. In service engineering, it define service design as “It define value proposition of service, and make its structure of function clear”. Functional structure of service consists function proposed values and structure of implementation and network of relationship between stakeholders proposed values. Service contain both tangible and intangible in its functional structure. This study define service as a system based on systems approach, and It make clear that service system consist system elements of business, UX, technology. In short it define value proposition of system elements for implementation of service, and it is necessary to consider each restrictions between system elements and have to design function of value proposition. Business element are function of marketing research, business model, pricing, planning of income and expenditure. UX element are function of value proposition, journey map, and persona. Technology are function of definition of system requirement, usecase, definition of function requirement, interface design.

A2(S)-4 A Study of Integration of the System Elements as Service