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This study aims to develop more attractive flower products that matched the color to the customer’s kansei in each nation. In this paper, the kansei structures for water lilies were compared between Japanese and Thai people by Principal Component Analysis, and the target six adjectives were chosen: “pure”, “cheerful”, “gorgeous”, “simple”, “pretty”, and “warm”. Then, the relationship between the color of petal and each adjective was analyzed on the Practical Color Co-ordinate System, and it was found that yellow and orange with vivid tone maximize “cheerful” feeling, for example. However, these results were almost the same as the past report about the general effect of color on the visual impression. In our next paper, the effect of color combination in a petal will be clarified by using many gradation patterns on computer graphics.

Comparative Study of Kansei Structure on Water Lilies Color between Japanese and Thai People (1)