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This paper proposes an evaluation method in environmental psychology using evaluator’s self describing word and preference data to illustrate relation between the view point of consumer and the recollected images from evaluation objects. The evaluation structures of preference had been analyzed using multivariate analysis adding to the ordinary text mining method. The data used as evaluation scales in multivariate analysis extracted from evaluation words of free descriptions regarding evaluator’s preferences. Because the multivariate analysis that uses the evaluation word obtained by the text mining is a sparse data procession, the dimension cannot be factorized well. This paper proposes the method of evading this problem by using cluster analysis beforehand, and using the data of the average of the clusters. To apply the method of the proposal here, the images of several bathrooms had been evaluated and analyzed the relations between preferences and evaluation words evoked from imaged of bathrooms.

AN EVALUATION OF PREFERENCE IN BATHROOM DESIGN USING FREE DESCRIPTION